If you don’t find yourself subscribing to Greater Fort Wayne Business Weekly, you really should look into it. This publication is not only full of articles highlighting all that is local, but it also has a weekly article pertaining to social media. (Bonus!) You can check out subscriptions here if you’re at all interested: Greater Fort Wayne Business Weekly. This weekly paper has been quite beneficial in regards to my line of work as the head of the Social Media Marketing department at Patterson Riegel Advertising in Fort Wayne, Indiana. Which by the way, our whole social media ‘sha-bang’ includes a presence on Facebook, Twitter, Google+, LinkedIn, WordPress, Pinterest, etc.
The social media article, Choosing the right social-media tools: a short, oversimplified guide, really caught my eye this week. The basis of this article stems from businesses curious as to which social media site is best for their company. The author, Anthony Juliano stresses that just because a certain social media site works well for one business doesn’t necessarily mean it’ll work well for another. But no matter which site you choose all require a little time and effort. Throughout the article, Juliano dissects each social media site to help give business owners a better idea as to which site might work best for their company.