Improve Your Facebook Business Page Fort Wayne, Indiana

It’s National School Lunch Week, so slice up a piece of rectangular pizza to celebrate!

Being an avid internet user, and self proclaimed social media extraordinaire (emphasis on self proclaimed) I recently found an article on Social Media Examiner that I felt necessary to pass on to my clients.  Although I’m the one who updates the social media sites for the Patterson Riegel clients, I feel as though it’s important to keep them in the loop when it comes to what’s new in social media.  Or maybe it’s just a way to convince them that I’m doing my best to ensure their social media budget is money well spent. Either way, I try to make an emphasis on all the good happening in the social media world, not so much the bad. By the way, did you hear that Facebook stock has reached an all time low of $20 per share? Read that train wreck (Oops!) article here. Back to the topic at hand, the title of the article I came across, 5 Ways to Improve Your Facebook Engagement says it all! In short, the article discusses five new ways to improve the engagement on your Facebook business page.

The five ways include:

  • Keep your updates short
  • Don’t use URL shorteners
  • Post at Times Ideal for your Fans
  • Use the Right Words for Higher Engagement
  • Ask Questions

All five of these ideas are spot on when it comes to increasing the population of Facebook posts (and Twitter, and Google+, etc). Check out the article here for a more in-depth description of the five ways listed above, you won’t be disappointed!

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Facebook vs. Webpage Fort Wayne, Indiana

Do you ever give yourself a quick pat on the back when you read an article that helps to reassure you that your business is headed in the right direction?

As much as I love the sequin suspenders, I’m really hoping you pat yourself on the back while fully clothed.

In my case, the advertising agency I work for has been headed in the right direction for the past 25 years…but the new branch of the business that I’m currently spearheading (social media marketing) for Patterson Riegel Advertising seems to be slowly following in the right footsteps. Or at least I’m not drowning, so that seems promising!

To help feel better about my job prove my case I came across an article on mashable.com a few short weeks ago that provided me with one of those pat on the back moments.  Now, if you’ve yet to discover mashable.com you must stop reading this blog and open up this webpage pronto.  It not only keeps you abreast with all that is social media, but it also keeps you informed and up to date with several business and technology related topics. (If anything, it will help you sound smarter at parties. SCORE!)

Anywho, back to the blog.  The article I came across a couple weeks ago (in short) states that many people are now choosing to forgo visiting your webpage and are headed straight to your Facebook business page. Oh you aren’t surprised? Well we aren’t either, but that’s not to say you should go out and delete your webpage. Believe it or not, there are more people on the planet than just the 900 million using Facebook.  But the big reason that 50% of consumers prefer Facebook over webpages is merely for the money saving advantages. In other words, “Coups baby, coups!”

** This video contains adult language. Please watch at your own risk.**

Consumers save money through Facebook coupons and giveaways! I’ll admit it, I was on Facebook yesterday and saw the opportunity to sign up for a free Target cosmetic bag giveaway…I jumped on that bandwagon faster than you can say “Tarjay.”  Oh you’re not familiar with the term, check out the urban dictionary. http://www.urbandictionary.com/define.php?term=tarjay

Find the cosmetic bag giveaway here: Free Stuff From Target!  I feel that it’s okay that I posted this giveaway, I used to be a Target employee oh so many years ago. “I know you only purchased a pack of gum, but you be interested in saving 10% today by applying for a Target Red Card?”

Last but certainly not least readers, check out this mashable.com article.  If not for the information, for the really stellar picture display.

50% of Consumers Value a Brand’s Facebook Page More Than Website