About a week or so ago I conducted an experiment at Patterson Riegel Advertising, bear with my folks! I decided I was going to cut back on vocally speaking for the day and only communicate via social media and other forms of communication such as text message and e-mail. Shockingly, I spoke five words the entire day. Some were probably relieved at my lack of vocab for the day while others probably didn’t give a rats patootie. This zany experiment helped to reiterate that fact that vocally speaking is purely going out of style.
Hmmm. Does this mean that by the time I decide to procreate that my child will be learning to Facebook post ‘momma’ before actually speaking the word? Well now that’s a fairly frightening concept!
Back on subject, with social media slowly taking the world by storm…or typhoon, or hurricane, or tornado (the word ‘storm’ just wasn’t cuttin’ it) businesses are quickly jumping on the bandwagon. (If this were a version of Oregon Trail, businesses would be choosing the Big Daddy of wagons, hands down!)
As social media marketer at PRA, I’ve always struggled with the stress of trying to gain more and more fans for my clients. Obviously, more fans equals more business….right? Our survey says, WRO…eh, not necessarily. Research shows that really only 6% of your ‘fans’ actually interact with your page. If you need help with the math–1,000 fans is only equivalent to 60 fans actually paying attention to your page. Kudos!
Now, I don’t mean for this post to be negative but more or less to be like a spinoff of the Tortoise and the Hare. The bigger companies may have more fans, but that doesn’t mean they provide better service. Mom and Pop Shops need love too! A super-sized fan load may be even harder to build when it comes to your line of work as well. An ice delivery service may be a lot harder to promote in a small town compared to a big city. For example, Fort Wayne has two known ice delivery companies whereas New York City has over 40. It’s all about supply and demand, blah blah blah.
But how do those smaller businesses measure up to the big dogs? It’s simple, put the stress of building a larger fan base on the back burner and focus more on keeping those faithful customer’s. (The ‘Groupies’ if you will.) These followers are the ones that are going to recommend your business to others, compared to those who has never used your services before.
The social media based website, Sochable, is probably better at explaining this concept than I am…Plus they’ve even cleverly named it. Take a peak at the article here.