Facebook Graph Search Tool

We all know that social media is ever changing, ever growing and ever addicting.   Due to the fast paced social media scene, it’s not unusual for a site to make changes or additions fairly frequently.  Facebook is the prime example of the ever changing social media site.  Finally after an entire year, I’ve stopped hearing rants about  the ridiculous Timeline feature. Now that those shenanigans have died down, it’s time for Facebook to bring about another ‘kookie’ addition. But relax my social media crazed friends, thankfully this new addition has nothing to do with your page format.  I repeat, your page will stay the same!

Now as if Facebook stalking couldn’t get any better worse, the Graph Search Tool was created. Basically it’s Facebook’s way of getting as close to Google as possible without creating an actual search engine…per se. With the Graph Search Tool, you can pretty much find out information regarding people, interests, locations, etc. (Again, much like searching Google or any other search engine site.)  Doesn’t sound too ‘stalkerish’ right?  Well that depends…the information collected for you happens to come from all your friends and pretty much everyone else using Facebook.  For example: if you’re looking for a fellow Underwater Basket Weaving enthusiast, Facebook can help narrow down all those in your area with the same (ahem) hobby. Again, not creepy at all?  I suppose if you use this search tool as just that, it actually could be quite beneficial. However, the downfall to this new search tool is that Facebook decided to choose Bing as its sister search engine. Who uses Bing, honestly?

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 But before this new search tool makes it debut, what’s your verdict? Do you think you’ll stick with Google and leave Facebook for it’s original purpose? Or will you ‘kill two birds with one stone’ and use Facebook for the whole shebang?  Personally, I think I’ll stick with Google. Like i’ve always said, “When in doubt, Google out!”

Either way, more information is on its way before the release date. Perhaps i’ll search Google for some more information and add it to another post. (Ha! Ha!)

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Giving Back To The Community-Patterson Riegel Advertising

The holiday season has come to an end and you’re either completely bummed out…or completely relieved! Here at Patterson Riegel we’re a little of both! (Glad the holidays are over, but not so glad about returning to full work weeks again!) This blog fails to mention much about advertising, but we felt it necessary to boast a little bit about the recent happenings around the office and the community. *A virtual pat on the back if you will.* 🙂

During the holiday season another local advertising company put together a contest to provide a local nonprofit organization with a $1,000 donation.  The contest in short: five nonprofit organizations were chosen and the business with the most votes cast on their website would win the charitable donation. It was a very close race between Big Brother’s Big Sister’s of Northeast Indiana and the Allen County SPCA.  During the final minutes, BBBS won the contest.  Matt Henry, owner of Patterson Riegel Advertising, felt that the hard work of the voters and pet adopting advocates shouldn’t go unnoticed. Matt decided to create a contest of his own, but only with the help of other generous donors. Patterson Riegel decided to match dollar for dollar (up to $1,001) every donation up until Christmas. This appeared to be a pretty optimistic goal due to the fact that Christmas was less than a week away!  Word spread like wildfire and the SPCA ended up raising over $3,000 in less than 24 hours!! $3,114.50 to be exact.

The following week we made the Community Support section of the Fort Wayne News Sentinel for our generosity! Check out the blurb below!

Donations matched

Patterson Riegel Advertising held a challenge to match donations made to the Allen County SPCA, up to $1,001 since the nonprofit lost a $1,000 prize in another advertising contest.Within 24 hours, the shelter received $2,114.50 in donations.

If you’re interested in adopting a dog or cat please visit the Allen County SPCA website: http://www.acspca.org. If it’s not the time to adopt, the center is always on the lookout for supplies that will help keep our dogs and cats healthy, safe and happy. From food to toys, they welcome a number of items that will give our fur friends a comfortable lifestyle. Check out the items most needed here: http://www.acspca.org/help.html

To conclude this blog, we at Patterson Riegel wanted to thank everyone involved in donating to such a wonderful cause! You truly made a difference!

Majoring in Social Media?

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When you entered college did you find yourself having a hard time choosing a major?  Did you find yourself stressing about which life path to choose? Truthfully, I didn’t envision myself working for an advertising agency like Patterson Riegel.  I graduated with my degree in education…slightly off the advertising path. For those of you struggling to find the right life path, you’re in luck! There’s a new major in town and it’s called ‘Social Media.’  Yes, you can now go to college to become an expert everything social media. Hold on, before you wear your best sweats to class anticipating surfing Facebook all day, take a look at the article below. (Believe me, it’s not as easy as one may think.) Soshable.com has recently posted an article introducing Social Media as the up and coming college major.  Granted, this particular major has only reached one college thus far, but with social media knowledge becoming a demand for many businesses more colleges may be adopting this major sooner rather than later. This may or may not be the best news since being a ‘gym teacher’ became an option for college majors…but how long will this craze last? Could you see yourself working with social media until retirement?

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Do you think creating a major in social media will be beneficial in the long run?

Read the Soshable article here: There’s a New Type of College Major in the Making, We Call it Social Media. Tell me your thoughts on this new college craze!