For a small business, SEO (Search Engine Optimization) can sometimes be a difficult obstacle to achieve. I have personally struggled with SEO as head of the digital media department for a fairly small advertising agency (Patterson Riegel Advertising). Taking the time to increase your business SEO can help put your small business up against larger companies. I recently came across an article on Soshable.com that helps breakdown the best ways for small businesses to increase their SEO without necessarily paying a company to do it for them.
If you’re a small business looking for some great, helpful tips here’s a recap of the article.
Keywords: Before tackling anything else SEO related keywords need to be chosen. Pick a list of relevant terms that many would use to find your website. The best keywords are those with the greatest amount of traffic with the lowest competitiveness between similar businesses.
On-Sit Optimisation: Once the keywords are chosen, you can use them in the programing of your website to help Google better recognize your business page. Be careful though, if you overuse your keywords Google might think your page is spam making it harder for your page to increase its placement.
Social Media Buttons: Having social media buttons available on your webpage can help send viewers to your other pages thus making Google recognize that your website is more relevant.
In conclusion, choosing the right keywords and utilizing all the sites that revert back to your home website are incredibly helpful when attempting to raise the position for your small business on Google. Don’t give up and consider it a challenge!