Facebook Graph Search Tool

We all know that social media is ever changing, ever growing and ever addicting.   Due to the fast paced social media scene, it’s not unusual for a site to make changes or additions fairly frequently.  Facebook is the prime example of the ever changing social media site.  Finally after an entire year, I’ve stopped hearing rants about  the ridiculous Timeline feature. Now that those shenanigans have died down, it’s time for Facebook to bring about another ‘kookie’ addition. But relax my social media crazed friends, thankfully this new addition has nothing to do with your page format.  I repeat, your page will stay the same!

Now as if Facebook stalking couldn’t get any better worse, the Graph Search Tool was created. Basically it’s Facebook’s way of getting as close to Google as possible without creating an actual search engine…per se. With the Graph Search Tool, you can pretty much find out information regarding people, interests, locations, etc. (Again, much like searching Google or any other search engine site.)  Doesn’t sound too ‘stalkerish’ right?  Well that depends…the information collected for you happens to come from all your friends and pretty much everyone else using Facebook.  For example: if you’re looking for a fellow Underwater Basket Weaving enthusiast, Facebook can help narrow down all those in your area with the same (ahem) hobby. Again, not creepy at all?  I suppose if you use this search tool as just that, it actually could be quite beneficial. However, the downfall to this new search tool is that Facebook decided to choose Bing as its sister search engine. Who uses Bing, honestly?

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 But before this new search tool makes it debut, what’s your verdict? Do you think you’ll stick with Google and leave Facebook for it’s original purpose? Or will you ‘kill two birds with one stone’ and use Facebook for the whole shebang?  Personally, I think I’ll stick with Google. Like i’ve always said, “When in doubt, Google out!”

Either way, more information is on its way before the release date. Perhaps i’ll search Google for some more information and add it to another post. (Ha! Ha!)

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Giving Back To The Community-Patterson Riegel Advertising

The holiday season has come to an end and you’re either completely bummed out…or completely relieved! Here at Patterson Riegel we’re a little of both! (Glad the holidays are over, but not so glad about returning to full work weeks again!) This blog fails to mention much about advertising, but we felt it necessary to boast a little bit about the recent happenings around the office and the community. *A virtual pat on the back if you will.* 🙂

During the holiday season another local advertising company put together a contest to provide a local nonprofit organization with a $1,000 donation.  The contest in short: five nonprofit organizations were chosen and the business with the most votes cast on their website would win the charitable donation. It was a very close race between Big Brother’s Big Sister’s of Northeast Indiana and the Allen County SPCA.  During the final minutes, BBBS won the contest.  Matt Henry, owner of Patterson Riegel Advertising, felt that the hard work of the voters and pet adopting advocates shouldn’t go unnoticed. Matt decided to create a contest of his own, but only with the help of other generous donors. Patterson Riegel decided to match dollar for dollar (up to $1,001) every donation up until Christmas. This appeared to be a pretty optimistic goal due to the fact that Christmas was less than a week away!  Word spread like wildfire and the SPCA ended up raising over $3,000 in less than 24 hours!! $3,114.50 to be exact.

The following week we made the Community Support section of the Fort Wayne News Sentinel for our generosity! Check out the blurb below!

Donations matched

Patterson Riegel Advertising held a challenge to match donations made to the Allen County SPCA, up to $1,001 since the nonprofit lost a $1,000 prize in another advertising contest.Within 24 hours, the shelter received $2,114.50 in donations.

If you’re interested in adopting a dog or cat please visit the Allen County SPCA website: http://www.acspca.org. If it’s not the time to adopt, the center is always on the lookout for supplies that will help keep our dogs and cats healthy, safe and happy. From food to toys, they welcome a number of items that will give our fur friends a comfortable lifestyle. Check out the items most needed here: http://www.acspca.org/help.html

To conclude this blog, we at Patterson Riegel wanted to thank everyone involved in donating to such a wonderful cause! You truly made a difference!

Majoring in Social Media?

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When you entered college did you find yourself having a hard time choosing a major?  Did you find yourself stressing about which life path to choose? Truthfully, I didn’t envision myself working for an advertising agency like Patterson Riegel.  I graduated with my degree in education…slightly off the advertising path. For those of you struggling to find the right life path, you’re in luck! There’s a new major in town and it’s called ‘Social Media.’  Yes, you can now go to college to become an expert everything social media. Hold on, before you wear your best sweats to class anticipating surfing Facebook all day, take a look at the article below. (Believe me, it’s not as easy as one may think.) Soshable.com has recently posted an article introducing Social Media as the up and coming college major.  Granted, this particular major has only reached one college thus far, but with social media knowledge becoming a demand for many businesses more colleges may be adopting this major sooner rather than later. This may or may not be the best news since being a ‘gym teacher’ became an option for college majors…but how long will this craze last? Could you see yourself working with social media until retirement?

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Do you think creating a major in social media will be beneficial in the long run?

Read the Soshable article here: There’s a New Type of College Major in the Making, We Call it Social Media. Tell me your thoughts on this new college craze!

NEW Digital Media Department!

I’m happy to announce that Patterson Riegel Advertising is now expanding the digital media department! Before, we only specialized in the social media aspect of this media outlet, but now we’re taking on a bigger focus in regards to paid placement ads. PRA will now be placing ads for businesses on not only social media sites, but also on the major search engines.

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As director of the social media department here at PRA…I’ve now taking on the role of head of the entire digital media department.  I’ll be taking on quite a workload but as a business we’ve come to realize that the social media sites have gotten wise and are now making it more difficult to advertise for ‘free’ on their websites.

Now instead of the majority of your business page ‘fans’ seeing all your updates on their news feed they barely see any. This only changes if fans go to the trouble of subscribing to each page they’ve ‘liked.’ (This takes far too much time and it’s just too confusing for most to find.) Thank-you (cough)Facebook(cough). Social media sites now stress that businesses should pay for advertisements…as if these sites need to expand their bazillion dollar empires. But business is business, I suppose.

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Even though this is a fairly new option for our clients, I’m confident that I have a sturdy grasp on what it takes to provide each business with the most beneficial keywords and payments plans to ensure growth on the digital media end. We’re also opening up this option to other businesses that are interested in digital media and increasing their SEO. The web has been around for decades now, it simply cannot be ignored by businesses any longer.

What are your takes on digital media?

Do you think that budgeting for paid advertising online is just as wise as on television?

Social Media: How Important Is A Big Fan Base?

About a week or so ago I conducted an experiment at Patterson Riegel Advertising, bear with my folks!  I decided I was going to cut back on vocally speaking for the day and only communicate via social media and other forms of communication such as text message and e-mail.  Shockingly, I spoke five words the entire day.  Some were probably relieved at my lack of vocab for the day while others probably didn’t give a rats patootie. This zany experiment helped to reiterate that fact that vocally speaking is purely going out of style.

Hmmm. Does this mean that by the time I decide to procreate that my child will be learning to Facebook post ‘momma’ before actually speaking the word?  Well now that’s a fairly frightening concept!

Back on subject, with social media slowly taking the world  by storm…or typhoon, or hurricane, or tornado (the word ‘storm’ just wasn’t cuttin’ it) businesses are quickly jumping on the bandwagon.  (If this were a version of Oregon Trail, businesses would be choosing the Big Daddy of wagons, hands down!)

As social media marketer at PRA, I’ve always struggled with the stress of trying to gain more and more fans for my clients. Obviously, more fans equals more business….right? Our survey says, WRO…eh, not necessarily.  Research shows that really only 6% of your ‘fans’ actually interact with your page.  If you need help with the math–1,000 fans is only equivalent to 60 fans actually paying attention to your page. Kudos!

**By the way, do they still make Kudos bars? They look delicious!**

Now, I don’t mean for this post to be negative but more or less to be like a spinoff of the Tortoise and the Hare. The bigger companies may have more fans, but that doesn’t mean they provide better service. Mom and Pop Shops need love too! A super-sized fan load may be even harder to build when it comes to your line of work as well. An ice delivery service may be a lot harder to promote in a small town compared to a big city.  For example, Fort Wayne has two known ice delivery companies whereas New York City has over 40. It’s all about supply and demand, blah blah blah.

But how do those smaller businesses measure up to the big dogs? It’s simple, put the stress of building a larger fan base on the back burner and focus more on keeping those faithful customer’s. (The ‘Groupies’ if you will.) These followers are the ones that are going to recommend your business to others, compared to those who has never used your services before.

The social media based website, Sochable, is probably better at explaining this concept than I am…Plus they’ve even cleverly named it. Take a peak at the article here.

The Best Way To Increase Your SEO Fort Wayne, IN

If you’re a business owner, you should be no stranger to the acronym, “SEO.” Some might boast at the sight of their business holding the top spot on the organic listing, whereas others might cringe when they find their business has yet to make the first page. As a social media marketer, those three letters pretty much determine whether or not I get paid. Thankfully I’m still getting a paycheck, but my job does not come as easy as some may think.

You can certainly tell how much technology has changed now Search Engine Optimization no longer is soley determined by the mere visits to your website, but now is based in large part on your social media prescience.  I recently came across an article on the social media based website, Soshable, that discussed how important social media is on your Search Engine Optimization.  Shockingly, the article’s titled, Social Media Is Now The #1 Most Important Factor In SEO.  I suppose I don’t need to go into much detail regarding the article, but there was a very interesting blurb that I found almost necessary to share with you all:

“What does this mean for the industry? Businesses that have been ignoring social media are going to find themselves slipping in the ranks, if they haven’t already slipped. This study makes it clear that links ARE NOT ENOUGH. To remain competitive in today’s market, you MUST become heavily involved in social media.

This trend will ultimately make the internet a better place. With social media shares ruling the roost, you’ll see far less spammy content and pages of useless links. Wikimotive has long upheld that content is king, and this has never been more true. To succeed in SEO today, you need to succeed in social media, and to succeed in social media, you need to produce quality content that engages your audience so that your shares (and likes, favorites, Tweets, reTweets, etc.) organically grow.”

“Oh what a tangled web we weave…”

Improve Your Facebook Business Page Fort Wayne, Indiana

It’s National School Lunch Week, so slice up a piece of rectangular pizza to celebrate!

Being an avid internet user, and self proclaimed social media extraordinaire (emphasis on self proclaimed) I recently found an article on Social Media Examiner that I felt necessary to pass on to my clients.  Although I’m the one who updates the social media sites for the Patterson Riegel clients, I feel as though it’s important to keep them in the loop when it comes to what’s new in social media.  Or maybe it’s just a way to convince them that I’m doing my best to ensure their social media budget is money well spent. Either way, I try to make an emphasis on all the good happening in the social media world, not so much the bad. By the way, did you hear that Facebook stock has reached an all time low of $20 per share? Read that train wreck (Oops!) article here. Back to the topic at hand, the title of the article I came across, 5 Ways to Improve Your Facebook Engagement says it all! In short, the article discusses five new ways to improve the engagement on your Facebook business page.

The five ways include:

  • Keep your updates short
  • Don’t use URL shorteners
  • Post at Times Ideal for your Fans
  • Use the Right Words for Higher Engagement
  • Ask Questions

All five of these ideas are spot on when it comes to increasing the population of Facebook posts (and Twitter, and Google+, etc). Check out the article here for a more in-depth description of the five ways listed above, you won’t be disappointed!